Who is our Target Audience?
Seeing as how it is typical the younger generation that enjoy watching drama, we decided that our target audience was going to be that of teenagers and young adults.
Certification
However, seeing as our film fit the criteria for being an 18 certificate, we had to debate whether a film aimed at teenagers yet is an 18 certificate is a contradictory statement. After discussing whether we thought this would be an issue, we decided that a vast proportion of our audience would be teenagers aged 18 and 19, and young adults in their early twenties. Furthermore, we subtly acknowledged the fact that although slightly younger audience's would not be able to view our film in cinemas, the unfortunate inevitability of younger audiences viewing our film at home is apparent.
What do our target audience want to see?
Costuming
- subtle costuming
- realism rather than extravagance
- casual, stylish clothing
- modern, contemporary clothing
Imagery
- visceral yet thoughtful
- controversial (perhaps a focus on taboos)
- set at night-time
- violent scenes
- lots of tension build-ups and releases
- unpredictability
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