Kidulthood - Poster

Kidulthood - Poster Deconstruction 

The white and bold typography contrasts from the black background, and therefore highlights the importance of the title. Also, perhaps as it is below the characters, heightens the extreme importance of the characters. The lowercase "i" within the typography creates an extremely subtly but strong effect suggesting that the characters are still young and immature, and they are perhaps not ready for adulthood.
The tagline "before adulthood comes", helps to tie both "Kidulthood" and "Adulthood" together. By doing so, creates a clever marketing tool for both films.
The low colour range coupled with the constant contrast of dark and light colours, enhances specific parts of the poster and makes them more eye catching.
It is important to look at the positioning of the characters, along with their body language and facial expressions. The two characters standing up, perhaps suggest authority or some sort of hierachy within the film. The one character sitting on the floor, also coincides with this concept. The facial expressions of all the character also imply a "hard" and fearless reputation amongst the group, enhancing perhaps the contemporary feeling towards youth and stereotypes of violent and bad attitudes from when this film was made.
The clothing coincides with the stereotypes of the youth. The hoodies, tracksuits and trainers with little or no colour, accentuates their lack of individuality and how the youth are currently just seen as one. It also suggests they have lost their community and no longer have anything to follow. Although, at little after the time of the film, it is great to use David Cameron's "hug a hoodie" campaign to show how the people view the youth and how it is never going to change.
The contrast of high and low key lighting is an indication of the darkness that looms in the films and also in the lives of the people who actually live like this. The sun breaking through the clouds, however, could reflect on them trying to break into adulthood, or alternatively, offer the option that there may be a little bit of hope for the individuals (and therefore by exception the youth of today) in the film.
The baseball bat also helps to conform to the violent stereotype held against youths. His slightly raised and angled face with his violent expression, along with his slight isolation may suggest he is the antagonist.
The use of the short but memorable review helps attract the audiences' attention. It stands out from the lighter toned background and helps engage and persuade people to go and watch the film.
Looking at the weather in the poster, it highlights perhaps the storm and dark days the characters are going to face in the film.

-Caera Mendez