Tagline
As seen in the spider diagram above, much thought went into the tagline so we can accentuate the meaning behind our film and persuade people to go see it as much as possible. After much discussion, we were able to get our ideas down to six, we then went through and evaluated each one by asking people (not involved with our film) what they thought about each one. Majority of our feedback is that the ambiguous ones created a fearful atmosphere linking the horror genre, to our film which was not what we wanted for our social realist film. Also, a couple were labelled as too personal to the character, as it was a theme we wanted all men to relate to, so therefore, we realised using the lexis "his", separated the character from the audience and making it less relatable. After much deliberation amongst our groups and with outside individuals, we came to the decision that "Under The Skin", would be the best to go for. This is because it is not too ambiguous so gives some direction, it also helps to build a relationship between the viewer and the protagonist, making it more relatable, and something that all could feel.
-Caera Mendez
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