Dunkirk website deconstruction
Before creating our our own website for our teaser trailer 'Quicksand', it was vital that we assed the quality of current websites for film prodcutions that are successful on a large scale. This allowed us to discuss what we belived worked well and what could be improved, as well as discovering potential inspiration thtat can be applied to our final piece.
- I decided to look at current website of large budget movies to see how their promotional package was designed for mass coverage. When entering the 'Dunkirk' website, the trailer fills the page and immediatly begins to play. This is a clever technique as it ensures the audience will watch the trailer and create interest towards the film already. Once on the actual websie page, I noticed that it has a very dark colour sceme which not only fits the pallet of the promotional poster but also the film itself. Aswell as this the typography was the same too.
- There are direct links to 'Watch trailers' and the 'official sountrack' in the centre of the page, encouraging viewers to explore the film further.
- Additionally, there were links to 'Order now' and the 'Web VR game' which again encourages sales for the production.
- The layout of the website is very neat and symmetricle which is very asthetically pleasing but provides a professional appearance too.
- Noticably, there were linked social media handels including Facebook, Instagram and Twitter, thus expanding the promotion of the film over several platforms.
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