Website Deconstruction - Avengers Infinity War
The immediate focus when the open the page is the bright colour picture with all characters from the new film. The bright deep colours attract the viewer instantly to look deeper into the picture.
The bright centre on Iron Man's chest draws attention straight to him, as he is the initial character of the franchise.
The title, written in gold bold font has been carried throughout all of the films and stands out well against the black background, showing strong marketing skills and continuality
The contrasting colour palette is complementary to the website and poster creating a brand for the franchise.
All characters have similar facial expression showing that they are on a mission to defeat something.
The larger character above the others, Thanos, is made obvious that he is the antagonist as he is larger than the rest, and the ring behind him highlights his importance.
The solar elements of the website help assist in understanding the sci-fi action genre.
There are links to the trailer which takes you straight to a video inserted onto a separate page.
There are links also to social media and the logo is shown in the top corner, in different format to the rest of the poster to help it stand out.
Also, they have chosen to not use a tag line, perhaps because Marvel is such a secret and anticipated franchise, where things are kept secret until the release of the film.
The marketing on this poster is effective, as there are links to tickets as well as merchandise.
The empty space around the bottom and corners helps to highlight the importance of the characters and how central they are to the movie.
-Caera Mendez
No comments:
Post a Comment