The Shape of Water - Website Deconstruction

The Shape of Water - Website Deconstruction

• Initially whilst the website is loading, this logo comes up and loads up full. This typography is sleek and has relevance to the genre of the film. The screen other than that is in complete darkness.
• After, you are promptly greeted with the trailer. This is very intelligent, almost forcing you to watch the trailer. If you want to exit this you can close it from the top right corner. 
• When you close this, it is really easy to navigate around.navigate around. The title of the film would normally be expected to come up, as this is a website convention, yet this website subverts this convention and instead it says 'embraced' in thin white writing. We liked the idea of a water in background so we decided to use it. At the top, there are direct links to actors, extra videos, fan art and opening dates. This can extend the fan loyalty base to an even further extent.
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