Moonlight poster deconstruction

Moonlight Poster Deconstruction-

• This poster on the whole remainsrather ambiguous as it doesnt provide much information about the plot of the film, yet it still intrigues the audience into wanting to watch.
• The font of the title is in the same font as in the film, allowing the audeicne to make that connection to the poster, making it identifiable. 
• The extreme close up shot of the character is framed in the centre diverting all attention to him, and in particular to his eyes. He is looking directly into the camera and to the audience, which creates an effective connection with the audience. 
• The image of his face is cleverly separated into three separate images which are effortlessly merged together by the use of three different colours. these colours are all in a deep blue colour pallet which  provides connotations matching the title 'Moonlight'. 
• The background is all negative space in the colour blue, again ensuring no distractions are taken from the centre of the picture. 
• There are several scars across his face and the one on his head is covered by the durag, this suggests that he may feel ashamed about this part of his life and that there may be a deeper reason for the scar.
• The audience may identify the other scars on his nose again making the audience question the causes luring them in to watch the film.
• The third image shows the man having facial hair representing masculinity and that he may have grown and matured in the third picture. This suggest that each of the three pictures represents different stage of his life and documents how he has grown. 

Fish tank poster deconstruction

Fish Tank poster deconstruction-

• The positioning of Mia is framed to the very edge of the poster and she is seen to be looking out of the window. This portrays the view that she is an outcast of society, trapped within the reality that she is stuck in although she is aware of the better life that isn't available to her.
• The fact that she is pressed up against the window gives the impression that she is trapped like a goldfish, coinciding with the title.
• The mise en scene of her clothing and makeup is very simple which could be a reflection of her low economic class. She has a plain black short sleeve top and the gold jewellery can be viewed as 'chav' like, showing she feeds into the British working class stereotype. 
• As well as this her appearance is quite masculine, coinciding with her character as she lacks femininity 
• The wall behind is damaged and stained with drawings and scribbles. The lack of white on the wall perhaps reflects the absence of her prurity and that he life if full of scars and imperfections.  
• The lighting used in this poster is interesting as Mia is presented in the light, almost angelic like. This portrays her as the innocent character so the audience is drawn to empathise with her, despite her bad behaviour throughout the film.
• The colour of the title 'FISHTANK' is blue which works well with the literal idea of inside a fish tank as it represents water, but also is effective next to the pink writing. This could show the contrast between stereotypical 'girl' and 'boy' colours which not only reflects her characters lack of femininity but also highlights how her relationships with men in the film have been damaging. 
• The star system is an effective way of attracting the audience as a four-star film would seem desirable to watch.
• The writing on the walls can in some ways symbolise graffiti which is typical mise en scene in a social realism film, thus hinting at the genre of the film.

Social Realism Posters

Social Realism Posters

What do film posters show us about the film?

-       Genre

-       Sets the tone of the film – atmosphere

-       Title

-       Director

-       Released date

-       Producers

-       Actors

-       Distributors

-       Awards

-       Critics

-       Social media – website

-       Narrative hints

The majority of social realism posters appear to be very character lead, similarly to the films. The way the characters are positioned in the frame helps to enhance their marginalisation in the film, for example, with "Fishtank", her framing to the side, implies how she is pushed to the side of society due to her class. This coupled with the line of pink beside her, portrays how she is never going to be able to escape her class or move around in the class system of society.

The colours of the posters are also important, for example, in "Kidulthood", the dark gloomy colours in contrast to the white typography, portrays a mysterious atmosphere where little light and hope will come for the characters.

-Caera Mendez

Kidulthood - Poster

Kidulthood - Poster Deconstruction 

The white and bold typography contrasts from the black background, and therefore highlights the importance of the title. Also, perhaps as it is below the characters, heightens the extreme importance of the characters. The lowercase "i" within the typography creates an extremely subtly but strong effect suggesting that the characters are still young and immature, and they are perhaps not ready for adulthood.
The tagline "before adulthood comes", helps to tie both "Kidulthood" and "Adulthood" together. By doing so, creates a clever marketing tool for both films.
The low colour range coupled with the constant contrast of dark and light colours, enhances specific parts of the poster and makes them more eye catching.
It is important to look at the positioning of the characters, along with their body language and facial expressions. The two characters standing up, perhaps suggest authority or some sort of hierachy within the film. The one character sitting on the floor, also coincides with this concept. The facial expressions of all the character also imply a "hard" and fearless reputation amongst the group, enhancing perhaps the contemporary feeling towards youth and stereotypes of violent and bad attitudes from when this film was made.
The clothing coincides with the stereotypes of the youth. The hoodies, tracksuits and trainers with little or no colour, accentuates their lack of individuality and how the youth are currently just seen as one. It also suggests they have lost their community and no longer have anything to follow. Although, at little after the time of the film, it is great to use David Cameron's "hug a hoodie" campaign to show how the people view the youth and how it is never going to change.
The contrast of high and low key lighting is an indication of the darkness that looms in the films and also in the lives of the people who actually live like this. The sun breaking through the clouds, however, could reflect on them trying to break into adulthood, or alternatively, offer the option that there may be a little bit of hope for the individuals (and therefore by exception the youth of today) in the film.
The baseball bat also helps to conform to the violent stereotype held against youths. His slightly raised and angled face with his violent expression, along with his slight isolation may suggest he is the antagonist.
The use of the short but memorable review helps attract the audiences' attention. It stands out from the lighter toned background and helps engage and persuade people to go and watch the film.
Looking at the weather in the poster, it highlights perhaps the storm and dark days the characters are going to face in the film.

-Caera Mendez

Title Brainstorm

Title Brainstorm

We wanted our title to reflect our genre. We conducted an initial brainstorm of ideas and themes we could incorporate into our title. We thought that the idea of Tunnel Vision could reflect the idea of being trapped in a fixed path or mindset as a result of social constructs. One member of our group suggested the idea of using boxing imagery to also reflect being 'boxed in', to reflect the two sides of masculinity - tough aggression coupled with trapped isolation. We wanted our title to be short, snappy and natural, indicative of our genre. Eventually, we settled on "Quicksand" as we felt that its connotations of sinking and inescapability were telling of our genre.

FINAL TITLE - QUICKSAND

Casting

Casting for the Role of our Protagonist

Due to the social realist genre of our piece, we wanted our protagonist to be representative of a young male living in modern London. 

Our Actor:

Why did we choose this actor to play our protagonist?

• Age - our protagonist is suitable to play a young man aged 18-20.
• Clothing - this actor owns sportswear which will make costuming easier. We wanted our protagonist to wear clothes popular and fashionable in youth culture.