Film Marketing
The Campaign:
- Product - needs genre to be easily identifiable- Placing - released at a good time
- Promotion - strong advertisement - trailer - poster - websites - interviews with actors and directors
- Publicity - reviews - profiles - news coverage
"The marketing campaign plays a vital role in informing potential audience about a film."
Different Locations For Trailer
- Online, cinema, tv, start of DVD, billboards.
- Online - normally search to watch the specific trailer
- Cinema - being fed that information, normally has a similar age rating or genre to the film you are already watching in the cinema.
- Youtube - actively searching for it
- Facebook/Twitter/Various social media - may just come up on news feed
Like Todorov's Narrative theory suggests, stories begin with an equilibrium where any potential opposing forces are in balance, later to be disrupted by an even which will later be solved.
Much like films, teaser and normal trailers also follow this pattern, with a beginning, introductory sequence, problem and solution. It will also be structured around the most appealing aspects of the film, without telling the story line or "taking conventional order into consideration".
A great teaser trailer to show for this is Solo: A Star Wars Story. This shows a strong beginning, middle and end but still leaves ambiguity for the audience.
-Caera Mendez
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