Media Technology within the creation

Media technologies within our creation

Final Cut Pro:

Final Cut Pro was the program used in the production of our final teaser trailer. Several aspects and the overall piece was created by final cut pro.


Layering:
Layering was essential within the creation of our final teaser trailer. Layering was used with the audio and visuals. As you can see, there are several different layers of audio. There is three continuous audio tracks in total, 2 of these being ambiguous sounds, adding to the overall melancholic effect of the soundtrack. Majority of these tracks evanesce, also for the same reason. Some audio also fades in, which was done by the fade tool , and the reason for this is to create an unprocessed and realistic nature to the audio. The other added audio was diegetic but infact, was added artificially. This was the racket of the chains of the boxing bag and the impact hit of the boxing noises. Initially, this didn't match the scene so I had to change this. I also created a soundbridge, leading to parallel boxing noises which then again adds to the overall effect. To get the impact I desired, direct precision was required which would allow the audio the audio to be synchronous to the scene. Dynamical alterations were made of each boxing impact in relation to the harshness of the impact with the boxing bag to create a genuine result .

Editing:
Quick cut editing was used when needed for a scene where tensions were increased. Again, Final Cut was used for quick precision to gain effectiveness to the overall teaser. Another technique was 'Montage Editing' , which is a series of unconnected sequences , which created the desired effect. This was used in the different running scenes where it flickered between several of these scenes.
Using the Final Cut recourses, we created a flashback , which is a moment in a sequence when an event from previous time prior to that current narrative was shown, to create a scene of solitude.

Photoshop :

Photoshop was used in the creation of the media poster of out teaser. Several techniques was used within Photoshop to guarantee effectiveness within it. One technique used was adding noise/pixelation. This effect had to be subtle but still effective so to find this level was difficult. The effect of this effect would generate an 'old' type look on the poster. To create a further realism and in combination with this effect, the 'Gaussian Blur' was used. Gaussian smoothing/blur is ironically an effect to reduce noise/pixelation but if used right, can have a realistic impact on the image. This is the result of blurring an image by a Gaussian function. It reduces image noise and reduces detail. An image was layered onto the poster which gave it the 'Old movie look' and to do this, blending options were changed to 'Hard light' to generate a genuine essence to the final product and to give it an antique feeling. Coupled with the image added, the 'Burn' tool was used around the outside of the image again contribute to the intended effect of the old movie look. This was also used around the sides of the typography to create a similar effect.

• Video showing how exposure curves was used in the production of the ancillary text. Also shows the 'Old movie look'