Poster deconstruction - Adulthood

Adulthood poster deconstruction

• A common convention of film posters is an impactful title. The film name 'Adulthood' is positioned in the center and written in bold black writing in the same typography as its sequel Kidulthood, creating an identifiable link between them both. The black also works as a contrast on top of the lighter, orange background helping it to create a  more profound acknowledgment. 

• The title acts as branding for the film and a recognisable image that can be used for film advertising

• The film poster has several positive film reviews from commended sources giving the impression it is a well acclaimed and loved film. These comments are situated at the top of the poster in text almost as large as the main title. This ensures to immediately grasp the attention of viewers so they instantly know the film is 'phenomenal' as spark their interest. 

• The main image of the cast is that of a similar style to Kidulthood, where they are positioned in order of importance, with the main character being at the front showing how he is important and  leader of the group. 

• The characters are wearing very urban, street-ware such as hoodies and jeans, thus reflecting the common conventions of a social realism genre.

• The colours used for the background is an ombre of warm-toned orange and yellows which is a great change from Kidulthood. this could suggest that this film has hope for a happier ending due to the connotations of the bright tones. 

• The use of the star rating is a quick and easy way to portray the exceptional reviews the film has.

• The bottom of the poster explains the release date allowing the audience to be waiting for its release, allowing time for the word to spread and create a greater buzz surrounding the film.

• The small print also provided the audience with the opportunity to download the film trailer to be downloaded creating a link between the ancillary texts which expands its audience reach.