Shank - Poster deconstruction

Shank

Colour 

                                

The 2 prominent colour in this poster is blacks and a darker white. These are used in relation to each other actually fading with one another from white to grey to black. A dark red is also used but only in the typography. This is very smart as the title of the film is 'Shank' and the definition of this word to stab, thus allowing the deep colour of red to symbolise for blood. As this is the only red used in the poster, it has a large impact on the audience. There is also a shape of a person within the 'A' in 'Shank' holding what seems to be a knife. Behind the typography, the colour scheme is light and around the light there is dark, allowing the typography to be very distinctive. There is light within the dark, which may have metaphorical meanings.

   Tagline

The tagline of this poster is '2015. The gangs have taken over.' This 1.) Notifies the audience when the film is set and 2.) Has the intent to generate some sort of fear within the audience as the film was released in 2010, yet has a dystopian setting only 5 years from then. To read this tag line and have the idea that in 5 years everywhere could be taken over by gangs would have you curious and possibly hooked.

Typography

The typography as mentioned is the only red on the poster which makes it very obvious and distinctive. The name of the film means 'To stab' which is heavily linked with the colour red and blood, thus the deep blood-like shade of the red. A shape is also cut out of the A in the shape of a person holding a knife. The typography is actually imaged in such a way that it is behind the actors on the poster as if they are running away from the violence in the typography and even the dark crowds of people behind all the actors. Some of these are achieved through post production like the person within the 'A' and the riots of people behind the actors. In the sky there are also a few people and this was again achieved through post production and made more opaque to blend in with the sky, maybe suggesting that this life will eventually conclude with you passed away in heaven/hell, slowly fading away.